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Search Engine Marketing News

  • Local Searches Set to Flip to Mobile Phone Monday, December 29, 2008 @ 3:14AMGiven the continuing growth in the smartphone market, mobile phones are poised to become the first source people turn to when searching for local business information. Until widespread adoption of smartphones occurs, though, there will be a gap that smart businesses will seek to fill.
  • SEO Tip: Why You Need To Keep Within Keyword Density Monday, December 29, 2008 @ 2:47AMThe article itself is not where you sell the product, instead the article provides web readers with pertinent information and data, which in turn would entice them to take action and click on your website to learn more.
  • Bruce Clay, Inc. To Present SEOToolSet Training at Search Marketing Expo - SMX West in February 2009 Monday, December 29, 2008 @ 2:17AM Partnership between two leading forces in the SEM world brings search engine optimization (SEO) training and education opportunity to SMX West in Silicon Valley (PRWeb Dec 29, 2008) Read the full story at http://www.prweb.com/releases/2008/12/prweb1799424.htm
  • Fisher Vista, LLC Reports Seventh Consecutive Year of Revenue Growth and Profitability Monday, December 29, 2008 @ 2:14AM Debt Free Company Plans New Products and Expanded Services in 2009 (PRWeb Dec 29, 2008) Read the full story at http://www.prweb.com/releases/2008/12/prweb1785294.htm
  • Bruce Clay, Inc. To Present SEOToolSet Training at Search Marketing Expo - SMX West in February 2009 Monday, December 29, 2008 @ 1:01AM Partnership between two leading forces in the SEM world brings search engine optimization (SEO) training and education opportunity to SMX West in Silicon Valley
  • Fisher Vista, LLC Reports Seventh Consecutive Year of Revenue Growth and Profitability Monday, December 29, 2008 @ 1:00AM Debt Free Company Plans New Products and Expanded Services in 2009
  • Get Google Ads For FREE for Real Sunday, December 28, 2008 @ 11:03PMWhen you use Adwords, you get to choose your keywords or phrases and put your own ad together. When people search the web for your keywords, your ad may come up with the results of their search. You can also target language and location. You may choose local, national, or international distribution.
  • Warner Music Removes Its Videos From YouTube as Licensing Talks Stall Monday, December 22, 2008 @ 5:39PMUnable to reach a licensing agreement with YouTube, Warner Music has demanded that videos of performers like Madonna, Metallica and Kid Rock be removed from the Web site.
  • German Distribution Tech Provider To Offer Corporate Tool Monday, December 22, 2008 @ 5:35PMDECEMBER 22, 2008 -- German travel technology provider Ypsilon.net AG plans to launch in 2009 a corporate version of its multisource distribution engine and a Web-based point-of-sale agent booking tool, according to Ypsilon vice president of sales and marketing Patrick Coulomb.
  • Restoration Drycleaner Expanding to Northeast : FRSTeam Seeks Licensees Wishing to Increase Drycleaning Services Monday, December 22, 2008 @ 4:41PM Fabric Restoration Service Team (FRSTeam), one of the largest national fabric restoration specialty cleaners, today announced plans to aggressively expand its business into New England and Upstate New York. FRSTeam provides comprehensive restoration services for fabrics and textiles damaged by smoke, fire, water and mold. The company is currently interviewing drycleaners that are interested in ...
  • Samsung Might Release Android-Powered Phone in Q2 2009 Monday, December 22, 2008 @ 2:43PMAccording to several rumors that have been circulating in the latest hours, mobile phone maker Samsung would be on its way to release the second Android-powered smartphone through T-Mobile.
  • Tech Events Guide: Mashable Reader Discounts Monday, December 22, 2008 @ 2:40PM Here’s Mashable’s latest round-up of upcoming Web 2.0 events, parties, and conferences. For more upcoming event listings, check out Mashable’s Events section . Not on this list? Contact us and let’s establish a media partnership. January 11-13, 2009: Affiliate Summit West is the largest Affiliate Summit, the premier affiliate marketing conference, of the year. This three day conference ...
  • Search Biz: MSFT Layoff Rumors, Google Chrome Complicates Mozilla Relationship & More Monday, December 22, 2008 @ 1:44PMThere are several gloom-and-doom reports in circulation today about Google, Microsoft, Web 2.0, and the entire Internet sector, for that matter — not exactly how you’d like to start out a holiday week, but so be it. Let’s get started, shall we?
  • Bill Davis sells off majority of team, engine company Monday, December 22, 2008 @ 1:09PMBill Davis, struggling to keep his team afloat during a fruitless search for sponsorship, has sold majority ownership of both his race team and his engine company.
  • SearchCap: The Day In Search, December 18, 2008 Thursday, December 18, 2008 @ 3:59PMDo Social Media Links Translate In Organic Rankings? Most clients I work with understand the importance of link building and the effect it has on organic rankings and traffic. However, many clients, for a variety of reasons, aren’t willing to consider social media as link building tactic.
  • Brand-Aid: Budget PR to the Rescue With BPR Blue Thursday, December 18, 2008 @ 1:41PM With 2009 heading towards a deeper darker recession, Ballantines PR is doing their part to boost struggling and emerging brands with their brilliant new division, BPR Blue!
  • Dell’s Mystery ‘Adamo’ Could Be Thinner Than Air Thursday, December 18, 2008 @ 12:43PMWhen Apple released the MacBook Air, someone viewed the sleek notebook as an opportunity to make fun of clunky, old Dell on YouTube with a parody ad . But what if Dell is about to have the last laugh in the ultra-light laptop race?
  • Chrysler to idle plants until Jan. 19 Thursday, December 18, 2008 @ 11:53AMChrysler announced Thursday that it will idle all of its manufacturing facilities, including its engine plant in Kenosha, through at least Jan. 19.
  • Asia Pacific Hotels Explore Best Practices in Internet Marketing at TravelCLICK’s Global Seminar Series Thursday, December 18, 2008 @ 11:16AMMore than 30 percent of hotel bookings come directly from the web, and online shoppers visit at least three websites before making an online hotel reservation purchase decision. These statistics and more are central to understanding Internet marketing, a topic of increasing interest for Asia Pacific hoteliers. According to Smith Travel Research, for the first 10 months of 2008, occupancy has ...
  • Mahalo Spices Up Information-Sharing With Cash Incentives Thursday, December 18, 2008 @ 10:12AMA heavily financed Internet startup has launched a new question-and-answer search engine with a twist -- users pay one another to get answers to questions. Santa Monica, Calif.-based Mahalo launched Mahalo Answers earlier this week. The search service is reminiscent of Yahoo Answers and search engines popular in Asia, such as Naver and Daum, both based in South Korea.
  • A Small Business Year-End Marketing Checklist Thursday, December 18, 2008 @ 10:10AM2009 is almost here, and I hope small business owners have already been thinking long and hard about their plan of attack for the new year. Those who have are ahead of the game. If you haven’t given the new year much thought, start now.
  • Mitsubishi Motors Phils. plans to launch 4 models in 2009 Saturday, December 13, 2008 @ 3:40PMDespite the uncertainties in the local automotive market, the country’s second biggest car assembler Mitsubishi Motors Philippines Corp. will continue to perk up the market with the launch of four net models next year.
  • Canadian military on the hunt for killer drones Saturday, December 13, 2008 @ 10:03AM The Canadian military wants to purchase unmanned aerial vehicles that can attack targets as the U.S. military does now in Iraq, Afghanistan and Pakistan with its hunter/killer Predator drones, a move that has sparked interest from as far off as Israel.
  • Leading the Green Charge Saturday, December 13, 2008 @ 8:46AMThese businesses walk the walk in cities known for being environmentally conscious.
  • SEO Consult Launch New SEO Forum Saturday, December 13, 2008 @ 2:02AMSEO Consult, the UK’s leading Search Engine Optimisation (SEO) agency, today announced the launch of its new online SEO Forum. The forum is designed to promote an open discussion of all SEO techniques and methods, including SEO content development, on page and off page SEO, the use of SEO tools, link building strategies and social network marketing. Furthermore, the forum brings together ...
  • Click Consult Study Finds That Combining PPC and SEO Increases Conversion Rates By 51.5% Saturday, December 13, 2008 @ 2:02AMClick Consult, a leading UK search marketing agency, today revealed the findings of their combined Pay-Per-Click (PPC) and Search Engine Optimisation (SEO) study. The study found that conversion rates for clients who combined PPC and SEO were 51.5% higher than clients who just undertake PPC. A random sample of 44 clients was used in the study to ensure coverage of different industries and ...
  • Netfirms Adds CM4all Sitebuilder Friday, December 12, 2008 @ 3:48PMDecember 12, 2008 -- ( WEB HOST INDUSTRY REVIEW) -- Adding to its suite of business customer tools, web host and domain name provider Netfirms has integrated the CM4all WebsiteCreator Business Edition in three different language versions to meet the needs of the North American market.
  • 2009 Small Business Survey Shows Surprising Optimism Wednesday, December 10, 2008 @ 7:21AMSmall and medium-sized businesses in the Northern New Jersey area appear to be optimistic about the year ahead, according to the second annual year-end business survey conducted by Samson Media, LLC. [PR.com - December 10, 2008]
  • Manchester United top Google Zeitgeist 2008 Wednesday, December 10, 2008 @ 7:04AMColumbus Crew may have lifted the MLS Cup but another US football prize - one arguably more important - has been won by Manchester United.
  • HotelsCombined.com signs agreement with Travelocity Wednesday, December 10, 2008 @ 5:45AMHotel price comparison search engine HotelsCombined.com has signed a supplier agreement with Travelocity. With integration finalised, visitors to HotelsCombined.com can now search and compare hotel rates from Travelocity against the other travel sites.
  • Omniture Launches Mercado Ignition as Omniture Merchandising(TM) Wednesday, December 10, 2008 @ 4:00AM Omniture, Inc., a leading provider of online business optimization software, today announced that recently acquired Mercado Ignition, designed for comprehensive online merchandising management, has been re-launched as Omniture Merchandising(TM).
  • Mark Cuban charged with insider trading Monday, November 17, 2008 @ 5:39PMThe Securities and Exchange Commission has sued Dallas Mavericks owner Mark Cuban over alleged insider trading, according to a complaint filed in federal district court in Dallas.
  • Mark Cuban charged with insider trading Monday, November 17, 2008 @ 4:44PMDallas Mavericks owner Mark Cuban was charged today with insider trading by the Securities and Exchange Commission.
  • Daily Search Forum Recap: November 17, 2008 Monday, November 17, 2008 @ 3:29PM Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web.
  • Google and Adobe Team Up for Simplified Flash Content Tracker Monday, November 17, 2008 @ 3:24PM Earlier today, Google announced on the Analytics Official Blog that the company has teamed up with Adobe Corp. and third party developers to develop a simplified Flash content tracker that can successfully spider media content such as embedded videos, branded micro sites, and even online games.
  • Alt. Delivers Digital Solutions for The Riverside Company at Marketing Symposium Monday, November 17, 2008 @ 2:17PM Alt., a leading digitally fueled, independent marketing agency, has established itself as an innovative firm with a knack for integrating traditional and emerging media and marketing methods to develop timely and profitable campaigns for their clients. Recognizing the myriad of challenges facing companies today in the rapidly expanding social marketing environment, The Riverside Company hosted ...
  • Research Reveals How to Create Best-in-Class Search Engine Marketing Monday, November 17, 2008 @ 12:57PM Recent research reveals that more than half (51%) of all organizations surveyed say that the biggest reason for implementing search engine marketing the way they do is the need to drive better conversion rates both online and offline.
  • Yarmouth and Acadian Shore website launched Saturday, November 15, 2008 @ 6:10AMBy Carla Allen THE VANGUARD NovaNewsNow.com Developers of a new website promoting the Yarmouth and Acadian Shores region will be tracking visits to the site and using the results to help develop marketing materials in the future. Surfer data, including origin, geographic location, time on site, etc will be tracked to www.yarmouthandacadianshores.com through an analytic tool...
  • New Google Analytics Opens New Doors for Marketers Saturday, November 15, 2008 @ 2:17AM With its new version of Google Analytics, features that were previously available only in expensive enterprise systems are now available for free (PRWeb Nov 15, 2008) Read the full story at http://www.prweb.com/releases/2008/11/prweb1613564.htm
  • US Car Dealers Offered Free SEO Website Analysis Saturday, November 15, 2008 @ 2:13AMAuto dealers looking to improve Internet sales can take advantage of a free offer from the Pasch Consulting Group. US car dealers can receive a free SEO review of their websites by PCG’s Automotive SEO experts until the end of the year. [PR.com - November 15, 2008]
  • Bigmouthmedia Reveal Scottish Universities Not Connecting Students to Real World Saturday, November 15, 2008 @ 1:01AM Bigmouthmedia reveal that the majority of recent Scottish university graduates feel that higher education is failing to adequately prepare leavers for life in the real world and opportunities in emerging industries
  • New Google Analytics Opens New Doors for Marketers Saturday, November 15, 2008 @ 1:01AM With its new version of Google Analytics, features that were previously available only in expensive enterprise systems are now available for free
  • NationJob.Com Announces New Community Partners Saturday, November 15, 2008 @ 1:01AM Despite economic slow down, York County (SC) and Cabarrus Regional (NC) Chambers of Commerce have partnered with NationJob.com to create local, community based job sites.
  • SearchCap: The Day In Search, November 14, 2008 Friday, November 14, 2008 @ 5:40PMSMBs, Video and Search – Looking Backward and Forward I’ve been writing monthly articles for Small is Beautiful for about almost a year now, offering observations and insights into what we’ve seen working with small and medium sized businesses from the front lines but will be winding down a bit in 2009. Our focus is still very much on serving the SMB advertiser, but we are finding that the best ...
  • 100+ Open Web Awards Blog Partners - Nominations End Sunday Friday, November 14, 2008 @ 4:01PM We’re pleased to announce that the 2nd Annual Open Web Awards is now powered by over 100 International Blog Partners. Our Blog Partners represent 24 countries and 9 languages to bring the Open Web Awards global and to the masses. With over 35,000 nominations already, we are nearing the end of the nominations period. Nominations and Blog Partner applications end Sunday, November 16th ...
  • Mobile Ad’s MoJiva Rings Up Funding Friday, November 14, 2008 @ 3:43PMBertelsmann’s venture capital arm pumps first round of funding into 6-month-old mobile ad startup.
  • Alcatel-Lucent Calls for Overhaul Friday, November 14, 2008 @ 3:43PMIt was not the message of change many expected, but new CEO Ben Verwaayen offers his initial road map for the company’s rebound.
  • SEO and Big Search Wednesday, November 12, 2008 @ 4:59PM Moderator: Joseph Morin said they changed the title to making search work on many levels. Melanie Mitchell , Vice President of Marketing, Foliofn Investments, Inc. is up first. She first worked at AOL earlier this year and left. The consumer is in control of your content, that is why search is so good. The power of search is it is the marketers holy grail. Search is one part of the whole ...
  • Microsoft May Skunk Google in Verizon Bidding War Wednesday, November 12, 2008 @ 4:58PMMicrosoft and Verizon Wireless are said to be close to a deal that would make Windows Live Search the default search engine on Verizon handsets and expand the number of Verizon devices powered by the Windows Mobile operating system. News of an impending deal between the software giant and the soon-to-be No. 1 wireless operator was first reported in The Wall Street Journal.
  • SearchCap: The Day In Search, November 12, 2008 Wednesday, November 12, 2008 @ 4:45PMYouTube Formally Introduces ‘Sponsored Videos’ YouTube is formally announcing “sponsored videos.” This is an evolution and expansion of what was has been informally running under the heading “promoted videos.” The effort seeks to marry Google AdWords bidding and targeting with YouTube video content.